Q&A with Paul Rossi, Paul Cloutier, and James Daly

Rossi on how The Economist deals with amount of comments online:
"There's a light editorial touch. We do look at what is said. We are
anonymous, there are no bylines, which is a great trick, but we do try
to balance the debates that are opinion."

Rossi on how blogging might not be best model for a business
publication: "When we talk to our audience, the terminology blogging
is not appealing to them. They prefer an editorial that they can trust."

Daly: "I agree with Paul. We get blog-like comments and stories, but
it is not something that necessarily applies to our publications."

Rossi: "Media needs to stop thinking about demographics and start
thinking about psychographics. Doesn't matter how old you are, it
matters how you think; whether you are intellectually curious."

Cloutier: "The niche that we play to tend to have broadband, [as
opposed to dial up]."

Q: Do you do anything to attract new users?

Rossi: "We do things to build our brand, but online we are optimizing
and trying to attract users."

Cloutier: "Our community does that, we let them help get the word out."

Daly: "We try to use organic and frenetic nature of social media to
get the word out, like through media players that users can share and
embed anywhere."

Sent from my iPhone